17 Agency, a New York digital agency, creates beautiful effective websites that display well and perform across all devices.
What is Responsive Mobile Friendly Website Design?
A responsive website is one that is designed and developed in HTML 5, which will allow the content and imagery to dynamically resize itself for a variety of different screen sizes so that the website is effective and easy to use no matter what device type a person is searching with.
Why should my Company use a Responsively Website Design?
On April 21st, 2015, Google rolled out an update that is going to make mobile friendliness a much larger and more important ranking factor in its search algorithm. If your website is not mobile friendly, then your website could lose a lot of traffic, rankings and future business.
Mobile search has now surpassed desktop search in 2015, people are using their phones as their personal computers now out of convenience. Consumers expect a seamless and comprehensive site experience across all devices.
Mobile device search is the new reality, and your website’s layout needs to adjust and cater to all screen sizes and device types to maintain your brand positioning and mobile search rankings. A responsively designed website is more cost efficient than building a separate mobile website and can avoid any duplicate content issues.
67% of consumers are more likely to convert on a mobile site- Google
People are impatient, if your website is not designed to help the “task driven” mobile searcher, by having “calls to action” front and center, “menus” short and sweet, “site search” buttons easy to see and allow users to “purchase as a guest” then the searcher may just bounce off of your site. A responsive website will help to capture mobile usage, search presence, drive traffic and most importantly to increase conversions. It will allow potential customers to interact with your business with sacrificing content or building multiple websites. It is the most flexible and fluid website design solution.
At 17 Agency, we design and develop responsive websites that convert and display effectively across any type of computer or phone device. Contact us for quote, or schedule an appointment at our office, 60 Hudson St, Tribeca, New York, 10013.